PATROCINADOR

19 dezembro 2013

British Airways Brings 'Silent Picturehouse', A Film Watching Extravaganza to India

A Three-Day Celebratory Event to Commemorate 100 Years of Indian Cinema!

Hundreds of Bollywood movie lovers and film enthusiasts will be transported to the biggest movie extravaganza this month as British Airways opens its doors to the ‘Silent Picturehouse’ in India. Taking place at the exclusive Four Seasons Hotel in Mumbai, from 16 December 2013 culminating with a gala event on the 18 December 2013, ‘Silent Picturehouse’ promises to bring an unforgettable cinematic experience in the heart of the world’s greatest film industry.

Studded with stardom, ‘Silent Picturehouse’ will see presence of crème de la crème of Mumbai’s high society including the dynamic Indian film director, producer, screenwriter, costume designer, actor and television host, KARAN JOHAR!

Celebrating 100 years of glitz, glamour and the journey of Indian cinema this year, ‘Silent Picturehouse,’ is a unique cinematic experience showing three films, on three screens, all in one space combining the in-flight entertainment experience with the traditional cinema environment. Viewers will be enabled to tune in to their movie of choice from the selected options using wireless headphones; immersing themselves completely in the world of films. The venue will be completely overhauled to create a dramatic setting with enriched viewing experience – so that guests feel like they’ve stepped inside a film set. So get ready to travel the world from your seat at British Airways Silent Picturehouse in Mumbai.

Christopher Fordyce, Regional Commercial Manager, South Asia, British Airways, said “With this year marking 100 years of Indian cinema, we are delighted to bring ‘Silent Picturehouse’ to the people of Mumbai. Our guests will be immersed in a celebration of film and travel from the moment they arrive. We are thankful to Karan Johar for collaborating with British Airways to celebrate this joyous occasion.

“With over 84 years of heritage and understanding of the Indian market behind us, we, at British Airways, truly understand what our customers expect from us. We are proud to be associating ourselves with Indian cinema’s milestone year through ‘Silent Picturehouse’ in Mumbai. Bollywood is recognised as one of the greatest cinema industries in the world, so bringing ‘Silent Picturehouse’ to Mumbai is an exciting prospect for us. Our customers will witness yet another opportunity to experience British Airways’ award-winning hospitality with the traditional big-screen cinematic experience all under one space.”

Karan Johar has handpicked his favourite travel inspired films to be screened. In an innovative twist, viewers tune in from wireless headphones, replicating the in-flight experience.


Successfully launched in London in 2010, British Airways is pleased to bring the unique concept to India. An original concept that has enchanted guests in the UK and with 100 years of cinema being celebrated in India, this year’s ‘Silent Picturehouse’ Mumbai chapter promises to be an unforgettable event.

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