A Three-Day Celebratory Event
to Commemorate 100 Years of Indian Cinema!
Hundreds of Bollywood movie lovers and film enthusiasts will be
transported to the biggest movie extravaganza this month as British Airways
opens its doors to the ‘Silent Picturehouse’ in India. Taking place at the
exclusive Four Seasons Hotel in Mumbai, from 16 December 2013 culminating with
a gala event on the 18 December 2013, ‘Silent Picturehouse’ promises to bring
an unforgettable cinematic experience in the heart of the world’s greatest film
industry.
Studded with stardom, ‘Silent Picturehouse’ will see presence of
crème de la crème of Mumbai’s high society including the dynamic Indian film
director, producer, screenwriter, costume designer, actor and television host,
KARAN JOHAR!
Celebrating 100 years of glitz, glamour and the journey of Indian
cinema this year, ‘Silent Picturehouse,’ is a unique cinematic experience
showing three films, on three screens, all in one space combining the in-flight
entertainment experience with the traditional cinema environment. Viewers will
be enabled to tune in to their movie of choice from the selected options using
wireless headphones; immersing themselves completely in the world of films. The
venue will be completely overhauled to create a dramatic setting with enriched
viewing experience – so that guests feel like they’ve stepped inside a film
set. So get ready to travel the world from your seat at British Airways Silent
Picturehouse in Mumbai.
Christopher Fordyce, Regional Commercial Manager, South Asia,
British Airways, said “With this year marking 100 years of Indian cinema, we
are delighted to bring ‘Silent Picturehouse’ to the people of Mumbai. Our
guests will be immersed in a celebration of film and travel from the moment
they arrive. We are thankful to Karan Johar for collaborating with British
Airways to celebrate this joyous occasion.
“With over 84 years of heritage and understanding of the Indian
market behind us, we, at British Airways, truly understand what our customers
expect from us. We are proud to be associating ourselves with Indian cinema’s
milestone year through ‘Silent Picturehouse’ in Mumbai. Bollywood is recognised
as one of the greatest cinema industries in the world, so bringing ‘Silent
Picturehouse’ to Mumbai is an exciting prospect for us. Our customers will
witness yet another opportunity to experience British Airways’ award-winning
hospitality with the traditional big-screen cinematic experience all under one
space.”
Karan Johar has handpicked his favourite travel inspired films to
be screened. In an innovative twist, viewers tune in from wireless headphones,
replicating the in-flight experience.
Successfully launched in London in 2010, British Airways is
pleased to bring the unique concept to India. An original concept that has
enchanted guests in the UK and with 100 years of cinema being celebrated in
India, this year’s ‘Silent Picturehouse’ Mumbai chapter promises to be an unforgettable
event.
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